1. Controller, Underlying Principles, Intended Purpose

All arising personal data will be saved by us and processed in accordance with the relevant data protection regulations, in particular the General Data Protection Regulation (GDPR), Federal Data Protection Act [Bundesdatenschutzgesetz (BDSG) and the Telemedia Act [Telemediengesetz (TMG)]. The controller within the meaning of the data protection laws and service provider within the meaning of the Telemedia Act is:

Goetze KG Armaturen
PO Box 448
71604 Ludwigsburg

Registered Office of the Company:
Robert-Mayer-Straße 21
71636 Ludwigsburg
Fon: +49 (0) 7141 / 4889460
Fax: +49 (0) 7141 / 4889488

The basic principle of personal data is article 6 (1) sentence 1 lit. a, lit. b and lit. f GDPR as well as Section 15 TMG. If data can be entered on our website, e.g. in the case of a request for proposal, registration for a newsletter or use of a contact form, certain entry fields are marked as „compulsory details“. With these fields we collect only the data that is required for the performance of the contract or the implementation of the requested measure. Of course you can provide us with further data on a voluntary basis.

Your personal data will be used and saved for the performance of the contract existing with you resp. the implementation of the measures requested by you (e.g. creation of proposal, answering of a contact request) and for advertising purposes (in that regard, please also read item 2). As soon as the personal data is no longer required for the fulfilment of the purpose, it will be deleted. If statutory retention obligations exist the data will be blocked up until the expiry of the retention obligations and deleted afterwards.

2. Advertising Measures; in particular E-Mail Newsletter

You can object to the use of your personal data for advertising purposes – in any case with effect for the future – in writing, by fax, by e-mail or by telephone at any time resp. revoke a consent granted to us in that regard.
This applies in particular for e-mail newsletters, for example with information about our products and services. We send you e-mail newsletters only if you have consented to the use of your data for this. You can de-register from an e-mail newsletter with effect for the future at any time by either pressing the link existing for this in each e-mail newsletter or by contacting us through the indicated contact data.

3. Customer Account

You can register for a password-protected customer account free of charge on our website. In this account you can administer your completed and open purchases and administer your personal data.
In the course of the registration various compulsory details are collected so that we can provide the services requested by you. This data can be changed by you at any time. Yo can revoke your consent granted for the data processing in the course of the registration with effect for the future at any time by deleting your customer account.

4. Forwarding of Data to Third Parties

Your personal data is in principle known only by those persons who are dealing with the handling of your request, the processing of an order or the use of a newsletter. A forwarding of your personal data to third parties is done only if this is required for the purpose of the contract implementation, you have expressly consented to the forwarding or data protection law permits such a forwarding. However, only the data required in each case is forwarded.

5. Data Subjects‘ Rights

You have the right to obtain information about the data regarding you personally saved by us free of charge, have incorrect data corrected and request the deletion or restriction of the processing as well as the transferability of your personal data subject to certain requirements. You can object to the use of the data with effect for the future at any time. In many cases however we may not completely delete user data due to statutory retention obligations. In addition, we would like to draw your attention to your right of appeal to the Baden Württemberg State Data Protection and Freedom of Information Officer: Landesbeauftragten für Datenschutz und Informationsfreiheit Baden-Württemberg.

If you have any questions regarding the processing of personal data, please contact our data protection officer:
Michael Güthner
IT Department
Robert-Mayer-Straße 21
71636 Ludwigsburg
Fon: +49 (0) 7141 / 4889460
Fax: +49 (0) 7141 / 4889488

6. Use of Cookies

If we use cookies, this will only occur so that you can move on the website and use your functions. Without these cookies we cannot provide you with certain services requested by you for you (article 6 (1) sentence 1 lit. b GDPR). You can set your browser so that you are informed about the placing of cookies; the use of the cookies thus becomes transparent for you. You can prevent the saving of cookies on your hard drive by selecting „Accept no cookies“ in the web browser settings. It may be the case, however, that you cannot use all functions of our website fully in this case.

7. Logs

If you call up our page, access data is saved on the server. This data contains e.g. the browser type and version, the operating system used, the website visited beforehand, access data and time of the server request and the client’s file request (file name and URL). We use this data anonymised for statistical evaluations, whereby no classification to the respective user occurs.

8. Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow Street, Dublin, D04 E5W5, Irland („Google“). Google Analytics uses so-called “cookies”; these are text files that are stored on your computers which facilitate the analysis of your use of the website.

The information about the way you use this website created by the cookie is usually sent to and stored on a Google server in the USA, in particular to a server of Google’s parent company, Google LLC, located at 1600 Amphitheatre Parkway, Mountain View, California, USA. Google LLC is certified in accordance with “EU-US-Privacy Shield” (at www.privacyshield.gov/list under the search term “Google”). The Privacy Shield is an agreement between the European Union (EU) and the USA to ensure compliance with European data privacy standards in the United States.

IP address anonymisation has been activated on this website so that your IP address is truncated beforehand by Google within Member States of the European Union or in other countries which are parties to the European Economic Area agreement. Only in exceptional cases is the full IP address sent to and truncated on a Google server in the USA. 

Google will use this information on our behalf to evaluate the way in which the website is used, to collate reports on website activities and in order to provide us with other services related to website and Internet use. In this context, pseudonymous usage profiles can be created from the processed data. The truncated IP address sent by your browser as part of Google Analytics is not combined with other data held by Google. 

You can prevent the storage of cookies on your hard disk in your browser settings by enabling the „accept no cookies“ function. However, if you do this, you may not be able to make full use of functions on the website. 

You can also prevent Google from collecting or processing the data generated by cookies and relating to your use of the website (incl. your IP address) by downloading and installing the browser plug-in to disable Google Analytics, which is available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For browsers on mobile devices, please click on the link to set an opt-out cookie that will in future prevent Google Analytics from collecting data for this website. Please note that this opt-out cookie only functions in this browser and for this domain. If you delete your cookies in this browser, you must click on the link again. Analysis of website usage is a legitimate interest as defined by the relevant legal basis set out in Art. 6 para. 1 f GDPR.

Further information on Google’s use of data for advertising purposes, possible settings and how to opt-out can be found on Google’s websites, for instance at:

Last revised: 02/2019